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The TrueSample Difference

Our customers have a responsibility to their clients to deliver the highest level possible of independently verified data quality and fraud protection.

For that reason, TrueSample offers API driven validation and verification solutions targeted to before, during, and after the research process to ensure maximum coverage at all times. TrueSample's compatibility with any sample source, any survey platform, and real-time reporting capabilities provide unparalleled transparency and control to reduce potential fraud and manage overall data quality.

In addition to expert technology solutions, TrueSample recognizes that managing data quality takes a team. That’s why we make ourselves available to our customers 24 hours a day, 7 days a week. We take a highly consultative approach and are able and willing to roll up our sleeves and dive into the issue at hand. In an ever more technological world, sometimes it’s just nice to know who to call when you need a little extra help.

Our Leadership

A passionate, hands-on team of technology innovators and industry thought leaders have made TrueSample the most enduring, trusted and respected provider in its marketplace.


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Mark Menig

Chief Executive Officer

Mark was a member of the team that founded TrueSample in 2008 and brings over a decade of experience in global business leadership, corporate entrepreneurship, and technology innovation to his current role as the CEO at TrueSample. He has worked passionately within the business to help bring it to it’s current position as the industry’s leading independent data quality solutions provider. Mark graduated from the University of Washington with a double major in Marketing and Corporate Entrepreneurship and added a Certificate in Contract Management from the University of Washington Extension School.


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David St. Pierre

Chief Technology Officer

David leads our engineering and IT teams. David brings over 25 years of experience building and delivering enterprise class software and systems for the market research, advertising, retail, publishing, aerospace, healthcare, and manufacturing sectors. He served as the CTO of Greenfield Online for 5 years, where he delivered a SaaS based enterprise global panel and survey platform that helped enable the company to grow to over 100M in revenue. In the past he has also run engineering and IT for companies such as HealthcareSource and Engage. David holds a BA in Math from Holy Cross College and an MS in Computer Science from Boston University.


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Nate Wood

Vice President - Business Development

Nate leads our business development team. He is responsible for understanding the needs of our clients and finding solutions to meet those needs. Nate has led highly successful business development teams for over 10+ years across multiple industries including software, retail, and consumer goods, incorporating both the B2B and B2C segments. Nate lives with his family in the San Francisco Bay Area and enjoys mountain biking, basketball, golf, and coaching his kids sports teams. Nate holds a BS in International Business with an emphasis in Marketing, and a minor in French from San Diego Sate University.


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Kimo Fouts

Director of Product Development

Kimo drives the product innovation and development effort at TrueSample. Kimo has nearly 20 years of experience with tech companies of all sizes in a variety of industries including ecommerce, ideation, publishing and non-profit. His true passion is creating products that leverage cross industry learning to drive a feature rich roadmap that excites customers to engage and continually drive more value from their use of the software.


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Chuck Miller

President at Digital Marketing & Measurement, LLC (DM2)

TrueSample partners with Chuck and his company to ensure objectivity in the analytics that inform how our solutions function.  Chuck is president of Digital Marketing & Measurement, LLC (DM2), a research agency focused on communications and measurement in emerging media. During his 20+ years in research, Chuck has built significant capabilities in provider and end client organizations, including 10+ years as a vice president at AOL and Time Warner leading Consumer Insights and Business Intelligence functions. A pioneer in online research, Chuck is named Inventor on a US Patent associated with the first survey router. As a recognized thought-leader in marketing research, Chuck frequently publishes, speaks at conferences, and leads many industry initiatives.

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Collaborate with True Experts

Join TrueSample and other industry leaders dedicated to elevating the quality and efficacy of online research.

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