Defining the Data Quality Problem: First Dates with Respondents

 /  News

Data quality presents a peculiar problem in our industry. On the one hand, sample companies and panel providers pretend it’s not a real issue that should concern clients, that they’ve rid their panels of fraud through a complex cocktail of validation techniques and data scrubbing. On the other hand, clients continue to reject results and […]

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Device Fingerprinting Side-by-Side Comparison

 /  News White Paper

In April 2015, TrueSample contracted with 3rd party programming/hosting, sample, and analytics firms to perform a side-by-side comprehensive analysis of the accuracy and overall efficacy of both the RelevantID® and TrueSample device fingerprint APIs. In this study, TrueSample outperformed RelevantID® in four key areas: More accurately identifies unique respondents; increases sample capacity by 5%+ More accurately […]

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