Device Fingerprinting Side-by-Side Comparison

 /  News White Paper

In April 2015, TrueSample contracted with 3rd party programming/hosting, sample, and analytics firms to perform a side-by-side comprehensive analysis of the accuracy and overall efficacy of both the RelevantID® and TrueSample device fingerprint APIs. In this study, TrueSample outperformed RelevantID® in four key areas: More accurately identifies unique respondents; increases sample capacity by 5%+ More accurately […]

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Online Research Quality: The Next Frontier

 /  White Paper

Yes, technology has already improved online research quality dramatically. But data quality issues persist—and new challenges are emerging. The advent of real-time sampling techniques, the proliferation of mobile devices, and the soaring popularity of social media have created new, more nuanced questions about data quality—and increased demand for new approaches and solutions. How will your […]

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Do you know who your respondents are? Measuring data hygiene using respondent validation

 /  White Paper

By Susan Frede, Vice President, Research, Lightspeed Research & Nallan Suresh, Director, Analytics, TrueSample Introduction A growing trend among Kantar’s and the industry’s largest clients is to shift internal marketing research departments from being tactical to being more strategic. Currently, the tactical focus is more retrospective with little influence outside of marketing. The strategic focus […]

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Increasing Respondent Engagement: Measuring the Impact of Survey Design

 /  White Paper

Overview A new study by TrueSample® shows that simple survey design rules based on a single paradigm (such as “long surveys reduce respondent engagement”) are inadequate. It is the complex interaction among design variables that drives respondent engagement within a survey. TrueSample has scrupulously studied how survey questionnaire design influences the way respondents perceive a survey […]

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