Data Quality Download Podcast #2 – June 6, 2017

 /  Podcasts

Episode 2 of the Data Quality Download Podcast Series, featuring Lisa Wilding-Brown of Innovate and Mark Menig, CEO of TrueSample recently went live, featuring an extensive conversation about IP addresses and sample buyer expectations. Lisa and Mark dive into a question that has come up increasingly in recent months related to perception of potential sample […]

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Guide to Online Research Quality: Your Checklist for Standardizing Quality

 /  Guide

This Online Research Buyers’ Guide provides helpful information about how research buyers, like you, can easily and consistently implement and enforce research standards for your online quantitative research. If you are like most research buyers and work with multiple research vendors, sample suppliers and survey platforms, following the suggestions in this Buyers’ Guide will provide assurance that every project you commission meets a core set of quality requirements. The result will be more consistently accurate research results and more confident business decisions.

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UBMobile, Inc. is the First Mobile App Company to Integrate TrueSample Software

 /  Press Release

UBMobile demonstrates a proactive commitment to mobile research data integrity December 7, 2015, San Francisco, CA – UBMobile, Inc., a mobile-first marketing intelligence platform, is pleased to announce their partnership with TrueSample, the industry leader in device identification and fraud detection. UBMobile has integrated TrueSample’s technology into its mobile apps to create the industry’s first […]

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Defining Data Quality

 /  Webinar

What Standards Should We Live By? An Online Leadership Forum & Panel Presentation. Leaders from every corner of today’s business environment are working to improve the quality of their data. Our mission at the Data Quality Council is to facilitate collaborative discussions and thought leadership on industry best practices and help guide organizations navigate data […]

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Defining the Data Quality Problem: First Dates with Respondents

 /  News

Data quality presents a peculiar problem in our industry. On the one hand, sample companies and panel providers pretend it’s not a real issue that should concern clients, that they’ve rid their panels of fraud through a complex cocktail of validation techniques and data scrubbing. On the other hand, clients continue to reject results and […]

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Identity Validation 101 – “The Simple Science & Truth Behind How it Adds Value to your Insights”

 /  Webinar

On May 19, 2015, TrueSample & Digital Marketing & Measurement (DM2) presented the webinar titled “Identity Validation 101”.  Mark Menig, CEO of True Sample and Chuck Miller, President of DM2 presented the basic principles for implementing an effective identity validation process and quantifying the risks of not using identity validation on your research or data acquisition […]

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Device Fingerprinting Side-by-Side Comparison

 /  News White Paper

In April 2015, TrueSample contracted with 3rd party programming/hosting, sample, and analytics firms to perform a side-by-side comprehensive analysis of the accuracy and overall efficacy of both the RelevantID® and TrueSample device fingerprint APIs. In this study, TrueSample outperformed RelevantID® in four key areas: More accurately identifies unique respondents; increases sample capacity by 5%+ More accurately […]

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