Pensive young black woman using tablet computer in coffee shop

Guide to Online Research Quality: Your Checklist for Standardizing Quality

 /  Guide

This Online Research Buyers’ Guide provides helpful information about how research buyers, like you, can easily and consistently implement and enforce research standards for your online quantitative research. If you are like most research buyers and work with multiple research vendors, sample suppliers and survey platforms, following the suggestions in this Buyers’ Guide will provide assurance that every project you commission meets a core set of quality requirements. The result will be more consistently accurate research results and more confident business decisions.

Read entire article

mobile-malware

UBMobile, Inc. is the First Mobile App Company to Integrate TrueSample Software

 /  Press Release

UBMobile demonstrates a proactive commitment to mobile research data integrity December 7, 2015, San Francisco, CA – UBMobile, Inc., a mobile-first marketing intelligence platform, is pleased to announce their partnership with TrueSample, the industry leader in device identification and fraud detection. UBMobile has integrated TrueSample’s technology into its mobile apps to create the industry’s first […]

Read entire article

Advertising concept: Quality on digital background

Defining Data Quality

 /  Webinar

What Standards Should We Live By? An Online Leadership Forum & Panel Presentation. Leaders from every corner of today’s business environment are working to improve the quality of their data. Our mission at the Data Quality Council is to facilitate collaborative discussions and thought leadership on industry best practices and help guide organizations navigate data […]

Read entire article

first-date-post-081215

Defining the Data Quality Problem: First Dates with Respondents

 /  News

Data quality presents a peculiar problem in our industry. On the one hand, sample companies and panel providers pretend it’s not a real issue that should concern clients, that they’ve rid their panels of fraud through a complex cocktail of validation techniques and data scrubbing. On the other hand, clients continue to reject results and […]

Read entire article

identity-validation-101-051915

Identity Validation 101 – “The Simple Science & Truth Behind How it Adds Value to your Insights”

 /  Webinar

On May 19, 2015, TrueSample & Digital Marketing & Measurement (DM2) presented the webinar titled “Identity Validation 101”.  Mark Menig, CEO of True Sample and Chuck Miller, President of DM2 presented the basic principles for implementing an effective identity validation process and quantifying the risks of not using identity validation on your research or data acquisition […]

Read entire article

df-featured-image

Device Fingerprinting Side-by-Side Comparison

 /  News White Paper

In April 2015, TrueSample contracted with 3rd party programming/hosting, sample, and analytics firms to perform a side-by-side comprehensive analysis of the accuracy and overall efficacy of both the RelevantID® and TrueSample device fingerprint APIs. In this study, TrueSample outperformed RelevantID® in four key areas: More accurately identifies unique respondents; increases sample capacity by 5%+ More accurately […]

Read entire article

market-cube-pr-image-linkedin-post

Market Cube Switches to TrueSample to Manage Duplication and Combat Online Fraud & Risk

 /  Press Release

Market Cube continues to demonstrate a proactive commitment to sample integrity May 12, 2015, Mt. Pleasant, SC – Market Cube, is proud to announce their recent partnership with TrueSample, the industry’s top standard for sample validation and authentication. Market Cube recently adopted two of TrueSample’s products, Device Fingerprint and Online Fraud & Risk Vetting, to […]

Read entire article

spring-2015-tsqc-linkedin-post

Spring 2015 TrueSample Quality Council Meeting

 /  Webinar

TrueSample hosts Quality Council Meetings twice a year and during the Spring 2015 installment (conducted on March 5, 2015), our speakers, Chuck Miller and Mark Menig, presented the findings from several research-on-research initiatives that were completed with the participation and collaboration of quality minded companies around the industry. Topics included: “Traditional vs. Non-Traditional Sample Sourcing” “Our […]

Read entire article