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Online Consumer Research Quality Guidelines

 /  Guide

Published by the TrueSample Quality Council The TrueSample® Quality Council includes a select group of market research industry leaders from Fortune 50 buyers, research suppliers and sample suppliers who all share the common goal of improving online research quality. In an effort to establish industry standards for quality, the Council has issued a set of […]

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Increasing Respondent Engagement: Measuring the Impact of Survey Design

 /  White Paper

Overview A new study by TrueSample® shows that simple survey design rules based on a single paradigm (such as “long surveys reduce respondent engagement”) are inadequate. It is the complex interaction among design variables that drives respondent engagement within a survey. TrueSample has scrupulously studied how survey questionnaire design influences the way respondents perceive a survey […]

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