Data Quality Download Podcast #2 – June 6, 2017

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Episode 2 of the Data Quality Download Podcast Series, featuring Lisa Wilding-Brown of Innovate and Mark Menig, CEO of TrueSample recently went live, featuring an extensive conversation about IP addresses and sample buyer expectations.

Lisa and Mark dive into a question that has come up increasingly in recent months related to perception of potential sample fraud (what does a duplicate IP address vs. a unique IP address really mean), followed by a discussion of overall expectations about sample quality from buyers and what kinds of questions and concerns come in most frequently in the industry.

You can listen to the full episode below.

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