Identity Validation 101 – “The Simple Science & Truth Behind How it Adds Value to your Insights”

 /  Webinar

On May 19, 2015, TrueSample & Digital Marketing & Measurement (DM2) presented the webinar titled “Identity Validation 101”.  Mark Menig, CEO of True Sample and Chuck Miller, President of DM2 presented the basic principles for implementing an effective identity validation process and quantifying the risks of not using identity validation on your research or data acquisition projects.

During the 1-hour webinar, they covered the following topics:

  • Good vs. Bad Validation Solutions
    • A good identity validation solution will provide discrimination between good and bad sample by quantifying the risk with the Risk Ratio Curve and determining what the risks are of not using identity validation.
    • What is the Waterfall process
    • How do we know it’s working?
    • How do we measure Yield Results
    • How do you determine Quality Results
  • Not All Solutions Are Created Equal
    • Correlation Between Identity Validation and Response Quality
    • Bias can result in increased error

Watch the

video recording here or download a PDF of the slides below.

CLICK HERE to download a PDF copy of the slides

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