TrueSample launches
Multi-Device Fingerprint.

Learn More

Stay up-to-date on the
latest industry news.

Learn More

We provide the industry's best
data quality solutions.

Learn More

TrueSample is sponsoring the ARF
Research Quality Forum.

Learn More

TrueSample delivers a measurable increase in the confidence of research results. A patent-pending technology, TrueSample provides objective assurance that survey respondents are Real, Unique, Qualified, and Engaged.

Our Process

TrueSample works three times over to make sure your results are accurate and authentic.



STEP 1 / Before
Sample Validation

Sample Validation

Identity validation solution using third-party databases to validate the identity of all prospective participants to guarantee that they are who they say they are and live where they say they live. Also allows for the removal of duplicates within and across sources.

Learn More
STEP 2 / During
Survey Validation

Survey Validation

Advanced real-time behavioral algorithms running unobtrusively in the background, passively measure how a participant is interacting with the survey. It works in real-time to spot fake, duplicate, unqualified, and unengaged participants and delivers automation, efficiency, and cost effectiveness to data cleaning practices.

Learn More
STEP 3 / After
Survey Score

SurveyScore™

SurveyScore uses both experiential and behavioral variables to measure the impact of your survey design on audience engagement, and provides suggestions for further improvement. This functionality allows you to track and understand the impact of survey design decisions on engagement and data quality.

Learn More

 /  News

Defining the Data Quality Problem: First Dates with Respondents

Data quality presents a peculiar problem in our industry. On the one hand, sample companies and panel providers pretend it’s not a real issue that should concern clients, that they’ve rid their panels of fraud through a complex cocktail of validation techniques and data scrubbing. On the other hand, clients continue to reject results and […]

Read the entire article
Our Customers
msw
ipsos
instantly logo for website
Prodege Logo for Website
federatedsample
lightspeed
cfmc
kantar
Esearch Logo for Website
Food Perspectives Logo for Website
toluna
jibunu
Paradigm Logo for Website
unilever
askingcanadians
radius
Clear Logo for Website
criticalmix
marketstrategies
kinesis
gmi
pg
nestle
brookmark
visioncritical
gm
mrops
researchnow
communicus
incontext
metrixlab
RTi Logo for Website
Soap Logo for Website
virtualcauseway
forrester
gallo
mypoints
conagra
acosta
buzzback
insightsnow
brainjuicer
samsung
microsoft
decipher
directions