TrueSample launches
Multi-Device Fingerprint.

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Stay up-to-date on the
latest industry news.

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We provide the industry's best
data quality solutions.

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TrueSample is sponsoring the ARF
Research Quality Forum.

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TrueSample delivers a measurable increase in the confidence of research results. A patent-pending technology, TrueSample provides objective assurance that survey respondents are Real, Unique, Qualified, and Engaged.

Our Process

TrueSample works three times over to make sure your results are accurate and authentic.



STEP 1 / Before
Sample Validation

Sample Validation

Identity validation solution using third-party databases to validate the identity of all prospective participants to guarantee that they are who they say they are and live where they say they live. Also allows for the removal of duplicates within and across sources.

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STEP 2 / During
Survey Validation

Survey Validation

Advanced real-time behavioral algorithms running unobtrusively in the background, passively measure how a participant is interacting with the survey. It works in real-time to spot fake, duplicate, unqualified, and unengaged participants and delivers automation, efficiency, and cost effectiveness to data cleaning practices.

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STEP 3 / After
Survey Score

SurveyScore™

SurveyScore uses both experiential and behavioral variables to measure the impact of your survey design on audience engagement, and provides suggestions for further improvement. This functionality allows you to track and understand the impact of survey design decisions on engagement and data quality.

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 /  Webinar

Identity Validation 101 – “The Simple Science & Truth Behind How it Adds Value to your Insights”

On May 19, 2015, TrueSample & Digital Marketing & Measurement (DM2) presented the webinar titled “Identity Validation 101”.  Mark Menig, CEO of True Sample and Chuck Miller, President of DM2 presented the basic principles for implementing an effective identity validation process and quantifying the risks of not using identity validation on your research or data acquisition […]

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