TrueSample launches
Multi-Device Fingerprint.

Learn More

Stay up-to-date on the
latest industry news.

Learn More

We provide the industry's best
data quality solutions.

Learn More

TrueSample is sponsoring the ARF
Research Quality Forum.

Learn More

TrueSample delivers a measurable increase in the confidence of research results. A patent-pending technology, TrueSample provides objective assurance that survey respondents are Real, Unique, Qualified, and Engaged.

Our Process

TrueSample works three times over to make sure your results are accurate and authentic.



STEP 1 / Before
Sample Validation

Sample Validation

Identity validation solution using third-party databases to validate the identity of all prospective participants to guarantee that they are who they say they are and live where they say they live. Also allows for the removal of duplicates within and across sources.

Learn More
STEP 2 / During
Survey Validation

Survey Validation

Advanced real-time behavioral algorithms running unobtrusively in the background, passively measure how a participant is interacting with the survey. It works in real-time to spot fake, duplicate, unqualified, and unengaged participants and delivers automation, efficiency, and cost effectiveness to data cleaning practices.

Learn More
STEP 3 / After
Survey Score

SurveyScore™

SurveyScore uses both experiential and behavioral variables to measure the impact of your survey design on audience engagement, and provides suggestions for further improvement. This functionality allows you to track and understand the impact of survey design decisions on engagement and data quality.

Learn More

 /  News

Defining the Data Quality Problem: First Dates with Respondents

Data quality presents a peculiar problem in our industry. On the one hand, sample companies and panel providers pretend it’s not a real issue that should concern clients, that they’ve rid their panels of fraud through a complex cocktail of validation techniques and data scrubbing. On the other hand, clients continue to reject results and […]

Read the entire article
Our Customers
unilever
marketstrategies
acosta
mrops
buzzback
communicus
lightspeed
gallo
pg
gm
samsung
directions
mypoints
msw
Esearch Logo for Website
incontext
conagra
radius
decipher
nestle
virtualcauseway
instantly logo for website
jibunu
insightsnow
brainjuicer
Prodege Logo for Website
kinesis
criticalmix
toluna
forrester
RTi Logo for Website
federatedsample
kantar
microsoft
brookmark
Clear Logo for Website
ipsos
Soap Logo for Website
cfmc
Food Perspectives Logo for Website
researchnow
askingcanadians
visioncritical
Paradigm Logo for Website
gmi
metrixlab